Question 1

corporate vertical marketing system refers to

Accepted Answer

A corporate vertical marketing system involves the integration of successive stages of production and distribution under a single ownership, allowing for streamlined operations and control.

Question 2

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as __________.

Accepted Answer

The answer of Professionally managed and centrally coordinated marketing channels...

Question 3

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Accepted Answer

Multichannel marketing involves the use of different communication and delivery channels to attract and retain customers, both in traditional brick-and-mortar stores and online. This can include advertising, social media, email marketing, and mobile apps, among others. Pricing channels (A) refer to the various ways in which products can be priced, such as value-based pricing or cost-plus pricing. Distribution channels (B) refer to the various channels through which a product can be delivered to customers, such as direct-to-consumer or through a retailer. Direct and indirect channels (D) refer to the specific types of distribution channels, such as selling directly through a company's website or through a partner retailer. Communication channels (E) are a part of multichannel marketing but not the complete definition.

Question 4

(Cereals Partners Worldwide)is a __________ designed from the start to be a global business.It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.

Accepted Answer

Cereals Partners Worldwide is a strategic channel alliance between General Mills and Nestlé, combining their respective strengths in manufacturing, marketing, and distribution of cereals worldwide. This partnership was formed with a global business perspective, indicating a strategic approach to channel development rather than a dual distribution partnership, multichannel distribution system, cooperative distribution channel, or bilateral trade cooperative.

Question 5

practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

Accepted Answer

A strategic channel alliance is the practice of using one firm's marketing channels to sell the products of another firm. It involves a close strategic relationship between the two firms to achieve mutual goals, such as increased sales and market share. Dual distribution involves a manufacturer selling its products through two different channels (e.g. direct and indirect), while cooperative distribution and integrated channel alliance are not commonly used industry terms. A multichannel venture refers to a company selling its products through multiple distribution channels simultaneously.

Question 6

three major types of vertical marketing systems are administered,corporate,and __________.

Accepted Answer

The three main types of vertical marketing systems are administered, corporate, and contractual. The fourth type is known as a "manufacturer-dominated" system, which is not commonly recognized as a separate classification. The correct answer is E, contractual vertical marketing systems, which involve independent firms at different levels of the channel agreeing to work together under contracted agreements to achieve better economies of scale and efficiency.

Question 7

Multichannel marketing

Accepted Answer

Multichannel marketing allows firms to leverage the strengths and value-adding capabilities of different channels, such as online, brick-and-mortar, and mobile sales. This strategy leads to a more diversified customer base and creates opportunities for cross-selling and up-selling. It may not directly create elasticity or inelasticity of demand for the product, nor does it allow firms to circumvent taxes or waive shipping charges for customers.

Question 8

arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as __________.

Accepted Answer

Dual distribution refers to the use of two or more different types of channels to reach the same market segment. This can include selling through both direct and indirect channels (such as a company's own stores and retail partners), or through multiple intermediaries (such as wholesalers and distributors). Dual distribution can provide greater market reach and customer convenience, but can also create channel conflict if not managed properly.

Question 9

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?

Accepted Answer

Strategic channel alliance is the best choice in global marketing where the creation of marketing channel relationships is expensive and time-consuming. This arrangement helps firms to reduce costs and increase efficiency by partnering with other firms in the distribution channel to achieve broader market reach. It also helps to leverage the partner's knowledge of the local market, culture, and regulations, thereby increasing the firm's chances of success in the global market.

Question 10

Vertical marketing systems refers to

Accepted Answer

Vertical marketing systems are professionally managed and centrally coordinated marketing channels that are designed to achieve channel economies and maximum marketing impact through coordination and cooperation between different parties in the distribution channel.

Question 11

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally using __________.

Accepted Answer

Kraft Foods and Starbucks have formed a strategic channel alliance, which allows Kraft Foods to distribute Starbucks coffee in various channels.

Question 12

Multichannel marketing seeks to integrate a firm's electronic and delivery channels.Catalogs can serve as shopping tools for online purchasing,and websites can help consumers do their homework before visiting a store.By blending different communication and delivery channels,

Accepted Answer

Multichannel marketing allows a firm to leverage the strengths and value-adding capabilities of different channels, such as catalogs and websites, to create a seamless shopping experience for customers. This can increase customer satisfaction and loyalty, as well as sales and profits for the firm. Options B, C, D, and E are not relevant or accurate explanations of multichannel marketing.

Question 13

Pharmaceutical companies sell some of their products to hospitals and clinics directly.They also market other products to large retail chains like Walgreens that distribute them to their stores across the nation.In addition,they sell products to drug wholesalers that sell to the remaining independent drugstores in the U.S.What method of distribution best describes the method used by pharmaceutical companies in this example?

Accepted Answer

Dual distribution describes the use of multiple distribution channels to reach different target markets. In this example, pharmaceutical companies use both direct distribution to hospitals and clinics and indirect distribution through retail chains and drug wholesalers to reach independent drugstores. This allows them to reach a wider range of customers and increase their sales potential.

Question 14

Strategic channel alliances refer to

Accepted Answer

Strategic channel alliances refer to a practice whereby one firm's marketing channel is used to sell another firm's products.

Question 15

Rather than compete with large greeting card companies for shelf space in supermarkets,several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment,or in carwashes where customers are waiting and appreciate having something amusing to read.This would be an example of which type of marketing channel strategy?

Accepted Answer

This is an example of dual distribution as the smaller card companies are using two different types of outlets to distribute their products - pack-and-ship stores and carwashes - instead of relying on just one distribution channel.

Question 16

General Mills-Nestlé strategic channel alliance

Accepted Answer

The General Mills-Nestlé strategic channel alliance increased the ready-to-eat cereal worldwide market share of both companies by leveraging their distribution channels and product portfolios. This allowed them to reach new customers and expand into new markets.

Question 17

distribution refers to

Accepted Answer

The answer of distribution refers to
...

Question 18

some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

Accepted Answer

Minimize cannibalization is the purpose of pairing multiple channels with a multibrand strategy.

Question 19

example of a(n)__________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Accepted Answer

This scenario describes a strategic channel alliance, which involves two or more companies working together to leverage each other's distribution channels to reach a wider market. In this case, Kraft Foods is using Ajinomoto's distribution system to sell their coffee in Japan.

Question 20

three major types of vertical marketing systems are corporate,contractual,and __________.

Accepted Answer

The three major types of vertical marketing systems are corporate, contractual, and administered. Administered systems involve coordination among independent firms in a particular industry, with no formal ownership or contractual agreements.

Quiz 15: Managing Marketing Channels and Supply Chains