Price Premium Marketing Dashboard
-Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks.What is the price premium for Red Bull in 2010?

Question

Quizplus · Accepted Answer

The price premium is calculated by comparing the dollar market share to the unit market share. If Red Bull's dollar market share is higher than its unit market share, it indicates a positive price premium. The given choice E) 15.2% suggests that Red Bull's dollar market share is significantly higher than its unit market share, indicating a price premium of 15.2% in 2010.