Multiple Choice
![Red Bull price premium = [(37% ÷ 33%) - 1] = 0.1212 × 100 = 12.1% Monster price premium = [(17% ÷ 18%) - 1] = -0.0556 × 100 = (5.6%) Rockstar price premium = [(8% ÷ 9%) - 1] = -0.1111 × 100 = (11.1%) Other brands price premium = [(38% ÷ 40%) - 1] = -0.0500 × 100 = (5.0%) -Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks.What is the price premium for Monster in 2010? A) -12.5% B) -7.5% C) -5.3% D) 0% E) 15.2%](https://d2lvgg3v3hfg70.cloudfront.net/TB2495/11ea7fc6_f92a_dfbc_a6e9_730a0e129105_TB2495_00.jpg)
Red Bull price premium = [(37% ÷ 33%) - 1] = 0.1212 × 100 = 12.1%
Monster price premium = [(17% ÷ 18%) - 1] = -0.0556 × 100 = (5.6%)
Rockstar price premium = [(8% ÷ 9%) - 1] = -0.1111 × 100 = (11.1%)
Other brands price premium = [(38% ÷ 40%) - 1] = -0.0500 × 100 = (5.0%)
-Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks.What is the price premium for Monster in 2010?
A) -12.5%
B) -7.5%
C) -5.3%
D) 0%
E) 15.2%
Correct Answer:
Verified
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