terms of the diffusion of innovation,early majority accounts for __________ of product adopters.

Question

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According to the diffusion of innovation theory, the early majority represents 34% of the product adopters. This group tends to adopt new products after the innovators and early adopters have already done so, but before the majority of the population. They are important for the success of a product because they are more risk-averse and need to see evidence of the product's effectiveness before they will adopt it.

Terms of the Diffusion of Innovation,early Majority Accounts for __________