Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts.The two indexes are (1)category development index (CDI)and a (2)__________ (BDI).

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The missing index is the Brand Development Index (BDI). The CDI and BDI are used to identify strong and weak market segments. The CDI indicates the potential for development of the overall product category in a specific geographic area, while the BDI measures the strength of a particular brand within that same area. Therefore, the BDI is crucial for identifying which brands are performing well in a given market, and which ones need more marketing attention.

Managers Often Use Two Special Indexes to Help Identify Strong