marketing strategy that alters a product's characteristic such as its quality,performance,or appearance to increase its value and sales to customers is referred to as __________.

Question

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Product modification refers to making changes to a product's characteristics such as quality, performance or appearance to increase its value and sales to customers. Market modification involves changing one or more of the marketing mix elements such as price, promotion and distribution to improve sales. Product repositioning involves changing the way customers perceive a product in terms of its benefits and positioning it differently in the market. Market-product synergy refers to the compatibility between a company's products and the needs and wants of its target market. Product management involves overseeing the entire lifecycle of a product from ideation to retirement.

Marketing Strategy That Alters a Product's Characteristic Such as Its