four steps in the sequential process of building the brand equity pyramid include: (1)developing positive brand awareness; (2)establishing a brand's meaning in the minds of consumers; (3)eliciting the proper consumer responses to a brand's identity and meaning; and (4)__________.

Question

Quizplus · Accepted Answer

The fourth step in the sequential process of building the brand equity pyramid is creating a consumer-brand connection. This means establishing a strong, emotional relationship between the brand and the consumer. It involves creating brand loyalty and ensuring that consumers have a positive, memorable experience with the brand that makes them want to continue purchasing and recommending the brand to others. This step is crucial for building long-term brand equity and creating a sustainable competitive advantage.

Four Steps in the Sequential Process of Building the Brand