selecting a brand name,it should (1) suggest product benefits; (2) __________; (3) fit the company or product image; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.
A) never have a humorous connotation
B) easy to spell and pronounce
C) not be easily imitated
D) be patented
E) be memorable, distinctive, and positive
Correct Answer:
Verified
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