a company uses a product line extension,it __________.
A) manufactures a product under a new brand name so that consumers will view it as an entirely new product line
B) manufactures a new product with the current brand name to enter a new market segment in its product class
C) speeds up the movement of a product through its product life cycle
D) contracts with another firm to manufacture modified versions of the original products
E) applies the current brand name to enter a completely different product class
Correct Answer:
Verified
Q269: Combining a corporate or family brand with
Q272: Figure 11-7 Q280: Figure 11-7 Q306: Brand extensions require_. Q307: branding strategy in which a company uses Q308: Every product manufactured by the maker of Q312: Bayer aspirin is sold in the original Q313: Tylenol successfully used _ with the introduction Q315: risk with _ is that too many Q316: a company manufactures a new product with
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A) manufacturing a product under
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