branding strategy in which a firm markets some products under its own name(s)and other products under the name of a reseller because the segment attracted to the reseller is different from its own market is referred to as __________.

Question

Quizplus · Accepted Answer

Mixed branding is a strategy where a company markets some of its products under its own name and other products under the name of a reseller. This is done when the segment attracted to the reseller is different from its own market. It allows the company to expand its reach without diluting its main brand.

Branding Strategy in Which a Firm Markets Some Products Under