marketing,a(n)__________ generally includes not only physical goods,but services and ideas as well.
A) action
B) invention
C) merchandise
D) product
E) concept

Question

Quizplus · Accepted Answer

The term "product" in marketing refers to not only physical goods, but also services and ideas being marketed. Therefore, option D is the correct choice. Option A, "action", does not fit the definition of a product. Option B, "invention", refers to the creation of a new product/service/idea, rather than the product itself. Option C, "merchandise", is too limiting, as it only refers to physical goods being sold. Option E, "concept", is a possibility, but "product" is a more specific and appropriate term in the context of marketing.

Marketing,a(n)__________ Generally Includes Not Only Physical Goods,but Services and Ideas