Marissa,a college student,and her father,a wealthy businessman,were each considering the purchase of a new automobile.As a college student with limited financial resources,Marissa went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.For Marissa,an automobile was a __________.

Question

Quizplus · Accepted Answer

Marissa's behavior of visiting multiple car dealers and actively searching for the best value for her money indicates that she considers an automobile to be a shopping product. Shopping products are those products that require more research and comparison before purchasing, and consumers are willing to devote time and effort to finding the best option. Marissa's father, on the other hand, may consider an automobile to be a specialty product or a discretionary product, depending on his personal preferences and financial situation.

Marissa,a College Student,and Her Father,a Wealthy Businessman,were Each Considering the Purchase