of the following were brand extension disasters EXCEPT:
A) Cosmopolitan yogurt.
B) Frito Lay lemonade.
C) Life Savers soda.
D) Bic disposable underwear.
E) Windows Vista.

Name: of the following were brand extension disasters EXCEPT: A) Cosmopolitan yogurt. B) Frito Lay lemonade. C) Life Savers soda. D) Bic disposable underwear. E) Windows Vista.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Windows Vista was a software product by Microsoft, not a brand extension into an unrelated product category like the other examples.

Of the Following Were Brand Extension Disasters EXCEPT