a firm produces only a single product or service and attempts to sell it to two or more market segments,it avoids __________,which often results in extremely high research,engineering,and manufacturing expenses.
A) the extra cost of developing and producing additional versions of the product
B) creating a customer service gap
C) indirect distribution and logistics problems
D) restructuring the firm's strategic planning
E) amortization costs of product enhancements

Question

Quizplus · Accepted Answer

By producing only one product or service and attempting to sell it to multiple market segments, the firm does not have to develop and produce additional versions of the product, which can save on research, engineering, and manufacturing expenses. Thus, it avoids the extra cost of developing and producing additional versions of the product.

A Firm Produces Only a Single Product or Service and Attempts