Sporting News Baseball Yearbook Covers
-Street & Smith publishes its Sporting News Baseball Yearbook with exactly the same stories but with 16 different covers to appeal to baseball fans in 16 different regions of the U.S.What is its market segmentation strategy?
A) psychographic segmentation
B) retail outlet segmentation
C) demographic segmentation
D) behavioral segmentation
E) geographic segmentation
Correct Answer:
Verified
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