Western International,Inc.,a national hotel chain,paid couples to videotape themselves as they spent three to seven days on a cross-country trip.From this,Best Western found that women usually decide when to pull off the road,where to stay over night,and what amenities the hotel or motel should have to make their stay more enjoyable.These couples were determining their lodging in a "natural use environment," and so providing __________ research to Best Western.

Question

Quizplus · Accepted Answer

The research method described in the scenario is ethnographic research, as it involves observing and gathering data on participants in their natural environment (i.e. on a cross-country trip).