Consumer Behavior Refers to

Consumer behavior refers to

A) the aspects of a consumer's decision-making processes that cannot be measured.
B) the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
C) the five stages a buyer passes through in making choices about which product and service to buy.
D) the mental and social processes that are innate in a person from birth.
E) those behaviors that result from (1) repeated experience and (2) reasoning.