purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier convince people to buy its brand instead of one of the numerous other brands displayed on retailers' shelves?
A) avoid Perrier brand stockouts in retailers
B) make the purchase decision a high-involvement one
C) offer coupons for Perrier bottled water
D) convince retailers to offer only Perrier water
E) denigrate its competition

Question

Quizplus · Accepted Answer

Perrier can convince people to buy its brand instead of other brands by avoiding stockouts in retailers. This will ensure that Perrier is always available to consumers when they are making a purchase decision.

Purchase of Bottled Water Is a Low-Involvement Purchase