Motivation refers to
A) the energizing force that stimulates the behavior of a seller to complete an exchange.
B) the energizing force that stimulates behavior to satisfy a consumer need.
C) a person's consistent behaviors or responses to recurring situations.
D) the way people see themselves and the way they believe others see them.
E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.

Question

Quizplus · Accepted Answer

Motivation refers to the energizing force that stimulates behavior to satisfy a consumer need. It is the driving force that makes individuals pursue their goals and needs, and it is also the force that propels them to take action and solve problems. This concept is closely related to consumer behavior because it helps marketers understand why consumers choose to purchase certain products and services.

Motivation Refers to