Marketers recognize that people have an actual self-concept and __________.
A) a view of self determined by their peers
B) a view of self determined by their families
C) a perfect self-concept
D) an ideal self-concept
E) a flawed self-concept

Question

Quizplus · Accepted Answer

Marketers recognize that people have an actual self-concept, which is how they see themselves, and an ideal self-concept, which is how they would like to see themselves. This understanding helps marketers target consumers by appealing to their desire to enhance their self-concept and close the gap between their actual and ideal selves.

Marketers Recognize That People Have an Actual Self-Concept and __________