McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of
A) selective comprehension.
B) selective retention.
C) stimulus generalization.
D) stimulus discrimination.
E) routine problem solving.

Question

Quizplus · Accepted Answer

This strategy is an example of stimulus generalization, as the brand name is applied to different products and consumers may associate the brand with certain qualities or benefits across all products.

McNeil Consumer Healthcare Uses the Same Brand Name for Different