favorable attitude toward and consistent purchase of a single brand over time is referred to as
A) stimulus generalization.
B) attitudinal discrimination.
C) brand loyalty.
D) behavioral loyalty.
E) consumer allegiance.

Question

Quizplus · Accepted Answer

Brand loyalty refers to a customer's favorable attitude toward and consistent purchase of a single brand over time, rather than buying from competing brands. This behavior can be a result of various factors, including a positive experience with a brand, perceived quality, brand reputation, and loyalty programs.

Favorable Attitude Toward and Consistent Purchase of a Single Brand