Which of the following statements about brand loyalty is most accurate?
A)Learning has little affect on brand loyalty because most habits are instinctual.
B)Brand loyalty increases the perceived risk associated with impulse purchases.
C)The incidence of brand loyalty is steadily rising in North America.
D)Brand loyalty results from the positive reinforcement of previous actions.
E)The best way to enhance brand loyalty is to brand all new products with the same brand name.

Question

Quizplus · Accepted Answer

Brand loyalty results from the positive reinforcement of previous actions, such as receiving high-quality products or excellent customer service. Customers learn to associate these positive experiences with a particular brand and are more likely to repeat their purchases in the future. This positive reinforcement can be reinforced through marketing efforts that emphasize the brand's quality or reliability.

Which of the Following Statements About Brand Loyalty Is Most