the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)
A) ideals-motivated group.
B) rewards-and-success-motivated group.
C) self-expression-motivated group.
D) achievement-motivated group.
E) high-and-low-resource group.

Question

Quizplus · Accepted Answer

In the VALS framework, achievement-motivated consumers are those who seek products and services that demonstrate success to their peers or to a peer group they aspire to.

The VALS Framework,consumers Who Are Looking for Products and Services