American Express advertising claim that "membership has its privileges" creates which type of reference group?
A) aspiration group
B) dissociative group
C) assimilation group
D) integrated group
E) membership group

Question

Quizplus · Accepted Answer

The claim "membership has its privileges" appeals to consumers' desires to be part of an aspiration group, which is a group that individuals wish to join or emulate.

American Express Advertising Claim That "Membership Has Its Privileges" Creates