process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.
A) consumer assimilation
B) consumer socialization
C) consumer lifestyle
D) purchasing socialization
E) purchasing enculturation

Question

Quizplus · Accepted Answer

Consumer socialization refers to the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers. It involves learning about the products and services available in the market, how to make purchase decisions, and how to use and dispose of products. It is a social process that is influenced by family, peers, media, and other sources of information. It is also a lifelong process that continues throughout the individual's life.

Process by Which People Acquire the Skills,knowledge,and Attitudes Necessary to Function