Which of the following is a reason that marketing to Hispanics has proven to be a challenge?
A) The Hispanic subculture is very diverse.
B) Hispanics don't consider advertising a credible source of product information.
C) Hispanics communities are spread out through the entire country and therefore difficult to target.
D) Hispanics don't particularly care for American-made products; they tend to be ethnocentric in their product preferences.
E) Assimilation is very important and the Hispanic community finds cultural target marketing offensive.
Correct Answer:
Verified
Q321: Which of the following statements about social
Q322: Among the three racial/ethnic subcultures in the
Q323: person's occupation,source of income (not level of
Q324: Which of the following statements about Hispanic
Q327: Subgroups within the larger, or national, culture
Q328: Which of the following statements about social
Q329: set of values,ideas,and attitudes that are learned
Q330: most frequently used determinants of social class
Q343: Relatively permanent,homogenous divisions in a society into
Q357: Social class refers to
A)groups of people to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents