Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the United States.This is an example of how __________ forces affect the marketing environment.

Question

Quizplus · Accepted Answer

This scenario illustrates how regulatory forces affect the marketing environment. The companies were fined for engaging in anti-competitive behavior, which violates regulations that are designed to protect consumers and promote fair competition in the marketplace.