the famous "Marketing Myopia" article,__________ argues that senior managers of 20^th century American railroads defined their business too narrowly.

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"Marketing Myopia" is a famous article by Theodore Levitt in which he argues that companies should not define their business too narrowly and focus on the customer's needs and wants. The article specifically discusses the railroads of the early 20th century and how they failed to see themselves as part of the transportation industry rather than just the railroad industry.

The Famous "Marketing Myopia" Article,__________ Argues That Senior Managers of 20th

The Famous "Marketing Myopia" Article,__________ Argues That Senior Managers of 20^th