American Red Cross created a series of advertisements to encourage people to donate blood.After viewing an ad,Amanda went to the local Red Cross office and donated a pint of her blood.Amanda returned home feeling happy that she had performed a good deed.Was this an exchange in a marketing sense?
A) Yes, because the blood was donated to the Red Cross based on an advertisement, a marketing activity.
B) Yes, because the donated blood was exchanged for a feeling of satisfaction.
C) No, because the Red Cross is nonprofit organization.
D) No, because no money changed hands.
E) No, because the Red Cross, a service organization, did not provide Amanda with a product.

Question

Quizplus · Accepted Answer

In a marketing sense, an exchange can occur when something of value is given and received. Amanda received a feeling of satisfaction in return for her blood donation, which constitutes an exchange.

American Red Cross Created a Series of Advertisements to Encourage