Which of the following people would MOST LIKELY be the best target market for tickets to the home games of the Indianapolis Colts professional football team?
A)all people with an interest in professional football
B)all people in the Midwest who have an interest in sports
C)all men who played on a varsity football team in high school
D)all people in the Indianapolis and surrounding areas interested in football
E)all people in Indiana who watch football on TV

Question

Quizplus · Accepted Answer

The best target market for the Indianapolis Colts would be people in the Indianapolis and surrounding areas interested in football, as they are the most likely to attend the team's home games. Option A is too broad and does not provide any specific location information. Option B is also too broad and includes people who may not be interested in football specifically. Option C only targets men who played varsity football in high school, which is a narrow segment of the population. Option E includes people across the entire state of Indiana, but does not specify if they are interested in football or not.

Which of the Following People Would MOST LIKELY Be the Best