local university offers business courses for a specific target market composed of people who currently work and want to take refresher courses to obtain a higher degree.Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?
A) put announcements on campus bulletin boards
B) distribute promotional materials during classes
C) advertise on national television
D) advertise on local hip-hop radio shows
E) advertise in the local newspaper

Question

Quizplus · Accepted Answer

Advertising in the local newspaper is the most effective and economical way to communicate with the target market. This will allow the university to reach a local audience interested in business courses and is likely to be read by people who are currently working and looking to enhance their skills. Advertising on national television and local hip-hop radio shows may not be the most effective way to reach the target market as they may not be able to afford the costs of these options. Putting announcements on campus bulletin boards and distributing promotional materials during classes may be effective, but they may not reach a wider audience beyond the university campus.

Local University Offers Business Courses for a Specific Target Market