is the marketing term for people,whether they are 80 years or 8 months old,who use products and services purchased for a household?
A) ultimate consumers
B) situational buyers
C) primary buyers
D) a target market
E) household prospects

Question

Quizplus · Accepted Answer

Ultimate consumers refer to the end users of products and services who purchase them for personal use or consumption. They can be of any age and are often the target market for marketers. Situational buyers are consumers who make purchases only in certain circumstances, while primary buyers refer to the first purchasers of a product, such as retailers or wholesalers. Household prospects are individuals who may potentially become ultimate consumers but have not yet made a purchase.

Is the Marketing Term for People,whether They Are 80 Years