Which of the following is an example of possession utility?
A)an iPhone with a large selection of new apps
B)the local dairy that offers to deliver bottles of milk to a customer's doorstep
C)disposable diapers that come equipped with resealable tabs
D)a gourmet food store that carries a line of ready-made salads
E)a mobile phone company that offers six-month financing,same as cash

Question

Quizplus · Accepted Answer

Possession utility is the value to the consumer of making an item easy to purchase so consumers can use it.The mobile phone company offers six-month financing,same as cash terms to consumers,thus increasing ease of purchase.

Which of the Following Is an Example of Possession Utility