of the following were pre-launch issues 3M encountered before it could offer the Post-it^®Flag Highlighter EXCEPT: A) manufacturing issues-where will the product be produced? B) place issues-how will 3M persuade office supply retailers and college bookstores to carry the items? C) promotion issues-how will 3M tell students the offering exists? D) price issues-what should 3M charge for this innovation and should there be differences between different retail outlets (college bookstores, mass merchandisers, office supply stores, etc.)? E) market segmentation issues-who is(are) the target market(s) for this offering?

Question

Quizplus · Accepted Answer

The article does not mention any market segmentation issues as a pre-launch concern for 3M. Manufacturing, place, promotion, and price issues are all mentioned as potential challenges for the launch of the product.

Of the Following Were Pre-Launch Issues 3M Encountered Before It