eBay's customers enrich the Web site by giving their reviews after every purchase. These reviews are used by buyers to evaluate the sellers in eBay. eBay also provides special privileges to sellers who have higher ratings. This is an example of ________.
A) reverse engineering
B) value chain extension
C) focused strategy
D) niche marketing

Question

Quizplus · Accepted Answer

Value chain extension is the process of adding more value to the existing products or services by incorporating customer feedback and reviews. In this case, eBay is using customer reviews to evaluate sellers and provide special privileges to those with higher ratings, thereby extending its value chain. This helps to increase customer loyalty and ultimately leads to greater profitability.

EBay's Customers Enrich the Web Site by Giving Their Reviews