An antiquated information system used by an office supply manufacturer caused customer dissatisfaction since it took two days to process a telephone order.After the system was upgraded and redesigned,the time to process a telephone order was reduced to three minutes.This is a prime example of
A) a competitive advantage.
B) a technological change.
C) an improved business process.
D) growth.

Question

Quizplus · Accepted Answer

The fact that the office supply manufacturer's upgraded and redesigned system led to a drastic reduction in the time taken to process a telephone order suggests that the inefficiency was due to a poor or outdated business process. By improving the process, the company was able to reduce the time taken to process orders, which can improve customer satisfaction and increase competitiveness. The information system was a means to enable the improvement, but it was not the core reason for the success. Therefore, the best answer choice is C, an improved business process.

An Antiquated Information System Used by an Office Supply Manufacturer