In a concentration strategy of foreign expansion,a company would go to ________.
A) many countries very rapidly, and then build up slowly in each
B) a foreign country with one product and not sell other products in that country until a target market share is reached
C) a reporting system that measures performance on a regional rather than a country-by-country basis
D) one or a few foreign countries and build a strong involvement there before going to other countries

Question

Quizplus · Accepted Answer

In a concentration strategy of foreign expansion, a company focuses on one or a few foreign countries and builds a strong presence before expanding to other countries. This allows the company to establish a strong foothold and build up a reputation in a specific market before expanding further. This approach also allows the company to allocate its resources and attention to a smaller number of countries, increasing the chances of success and reducing the risks associated with rapid expansion into multiple markets.

In a Concentration Strategy of Foreign Expansion,a Company Would Go