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REQUIRED:
Discuss What the Above Ratios Reveal About the Profitability

Question 12

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×××Co& Industry Average 2013201420152015 Retum on Capital Employed 12.6%11.7%10.8%12% Operating Profit Margin 9%9%9%8% Gross Profit Margin 30%31%33%35%\begin{array}{lllll}&\times\times \times \mathrm{Co}\&&&&\text { Industry Average }\\&2013 & 2014 & 2015 & 2015 \\\text { Retum on Capital Employed } & 12.6 \% & 11.7 \% & 10.8 \% & 12 \% \\\text { Operating Profit Margin } & 9 \% & 9 \% & 9 \% & 8 \% \\\text { Gross Profit Margin } & 30 \% & 31 \% & 33 \% & 35 \%\end{array}
REQUIRED:
Discuss what the above ratios reveal about the profitability of the firm XXX Co.

Correct Answer:

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The return on capital employed has decli...

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