Identify and explain the five criteria for effective targeting of market segments.
-1. Identification
2. Sufficiency
3. Stability
4. Accessibility
5. Congruent with the company's objectives and resources
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q56: Market segmentation is the process of dividing
Q57: Geodemographic segmentation is most useful when advertisers'
Q58: The following are all examples of bases
Q59: Which of the following statements about microtargeting
Q60: Consumer cohorts are individuals born during the
Q62: User-related segmentation is a popular and effective
Q63: It is unlikely in hybrid segmentation for
Q64: Benefit (or needs-based) segmentation requires finding the
Q65: Sociocultural segmentation studies employ a battery of
Q66: If a company is new and has
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents