In a marketing context, _______ imply that consumers select goals according to personal or subjective criteria like pride, fear, affection or status.
A) rational motives
B) emotional motives
C) innate needs
D) substitute goals

Question

Quizplus · Accepted Answer

Emotional motives refer to the personal or subjective criteria that consumers use to select goals, such as pride, fear, affection, or status. These motives are based on psychological or emotional needs, rather than purely rational factors like price, quality or convenience. Effective marketing often appeals to these emotional motives in order to connect with consumers on a deeper level and create lasting brand loyalty.

In a Marketing Context, _______ Imply That Consumers Select Goals