Acme Corporation obtains its fastest sales growth from the sales of new products. The firm would be most interested in their target market's level of the personality trait of:

Question

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Consumer innovativeness refers to the degree to which consumers are willing to try out new products and services. As Acme Corporation is looking for fast sales growth from new products, they would be most interested in the level of consumer innovativeness among their target market. This is because consumers who are more innovative are more likely to try out new products, which can result in higher sales growth for the company.

Acme Corporation Obtains Its Fastest Sales Growth from the Sales