According to the _____ model, attitudes consist of three major components: a cognitive component, an affective component and a conative component.
A) trying-to-consume
B) multi-attribute attitude
C) tricomponent
D) attitude toward the ad

Question

Quizplus · Accepted Answer

The tricomponent model states that attitudes are composed of cognitive (beliefs and thoughts), affective (feelings and emotions), and conative (behavioral intentions and actions) components. It is one of the most widely accepted models of attitudes in consumer behavior research. Choices A and D are not recognized models of attitudes, and choice B is a type of attitude model but not the specific one being asked about.

According to the _____ Model, Attitudes Consist of Three Major