A consumer's emotions or feelings about a particular product or brand constitute the tricomponent attitude model's:
A) affective component.
B) cerebral component.
C) behavioural component.
D) conative component.

Question

Quizplus · Accepted Answer

The affective component of the tricomponent attitude model refers to a consumer's feelings or emotions towards a product or brand.

A Consumer's Emotions or Feelings About a Particular Product or Brand