The primary means by which consumers form their attitudes is through:
A) consumer reports.
B) family influences.
C) personal experience.
D) direct marketing.

Question

Quizplus · Accepted Answer

Personal experience, such as using or consuming a product, is the primary way that consumers form their attitudes towards a brand or product. Consumer reports and direct marketing can also influence attitudes, but they are typically secondary sources of information. Family influences may play a role in some cases, but personal experience is the most important factor.

The Primary Means by Which Consumers Form Their Attitudes Is