According to the attitude-towards-object model, the consumer's attitude towards a product or specific brands of a product is a function of the presence (or absence) and evaluation of certain product-specific beliefs and/or attributes.

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The attitude-towards-object model states that the consumer's attitude towards a product is based on specific beliefs and attributes, which can influence their evaluation and overall attitude towards the product or brand.

According to the Attitude-Towards-Object Model, the Consumer's Attitude Towards a Product