When a firm endorses a celebrity for its marketing communications and advertisements, which of the following attributes is most important?

Question

Quizplus · Accepted Answer

The credibility of the celebrity is the most important attribute when it comes to celebrity endorsement. Customers are more likely to believe and trust the product or service when it is endorsed by a celebrity who is seen as credible and trustworthy. While fame and physical attractiveness are also important factors, they are not as critical as credibility.

When a Firm Endorses a Celebrity for Its Marketing Communications