Anne-Marie is a consumer who would be considered a member of the upper class. A marketer would expect her to:
A) have an outstanding balance on her credit cards.
B) attend the theatre and concerts.
C) watch the TV show Lifestyles of the Rich and Famous.
D) prefer to watch situation comedies.

Question

Quizplus · Accepted Answer

Members of the upper class typically have a higher level of cultural capital and enjoy activities such as attending the theatre and concerts. They also tend to have higher levels of education and income, which allows them to afford these types of leisure activities. Options A and C are stereotypical and do not necessarily apply to all members of the upper class, while option D is not indicative of their preferences.

Anne-Marie Is a Consumer Who Would Be Considered a Member