Religious subcultures are of importance to marketers mainly due to the artefacts that accompany religious beliefs.

Question

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Religious subcultures often have specific dress, food, and other customary artefacts that can be used by marketers to target their products or services to those subcultures. Understanding the significance of these artefacts is important for successful marketing to these groups.

Religious Subcultures Are of Importance to Marketers Mainly Due to the Artefacts