Programs that are designed to foster usage, loyalty and commitment to a company's products or services are known as:
A) trial periods.
B) relationship marketing programs.
C) free sampling.
D) promotional programs.

Question

Quizplus · Accepted Answer

Relationship marketing programs are designed to build long-term relationships with customers, encourage repeat business and increase customer loyalty. These programs can include loyalty programs, personalized communications, and customer service initiatives. Trial periods, free sampling, and promotional programs can all be part of relationship marketing, but they are not exclusive to it.

Programs That Are Designed to Foster Usage, Loyalty and Commitment